Jaguar Land
Rover Laval owners Nino and Renato De Cubellis are celebrating a decade in
business this year.
The two
brothers took over the family-run dealership back in January 2005. They are passionate about the automotive
industry and continually strive to fully satisfy customers.
“We have always focused on providing exceptional service
instead of short term gain,” says Renato. “It is very rewarding when a customer buys another vehicle from us, and
just as rewarding when a customer comes back after a few years of being away
from our brands. That's when we know we
did something right in the past.”
Purchasing a luxury vehicle is a big deal, and the De
Cubellis brothers understand the importance of making clients feel valued. They believe in nurturing relationships with
customers by being honest and respectful. Whenever possible, Nino and Renato
make it a point to personally greet customers walking into their showroom.
Their friendly and knowledgeable staff is just as
dedicated. All this contributes to Jaguar Land Rover Laval’s good reputation in
the community.
Renato says his
employees are shown the same respect as well; “We strive to create a family
atmosphere both in and out of the workplace by having an open door policy and
organizing many social activities throughout the year.”
“To be a part
of this family, we do expect everyone here to share our same work ethic, drive
and positive attitude,” he points out.
Nino and Renato
have their parents to thank for their continued success. As Italian immigrants, both their father and
mother relocated to their new country with a strong
work ethic and high aspirations.
“Like them, we
work hard and conduct ourselves in a genuine, honest and ethical manner and we
are convinced that this is what brought us success as we have built our
business,” says Renato.
Dad (Villio De Cubellis)
and mom (Anna Cucciniello) made sacrifices in order to succeed in Canada. When the family first moved to Laval, the
burgeoning suburb was mostly fields and farms. Unlike many immigrants at the time, the De Cubellis
family decided to take root in Laval rather than in Montreal. Nino and Renato feel
a strong connection with the city they grew up in. That is the reason they give back to the
community as much as they can.
For several
years, the dealership has participated in the AGAPE Christmas food drive. AGAPE is an organization that caters to
Laval’s underprivileged residents.
Throughout the rest of the year, the brothers encourage their employees
to donate various items to the community group.
In 2014 and
2015, the dealership pledged a platinum sponsorship to the Laval Families
Magazine Young Author’s Contest. Through
their involvement in the Young Author’s Contest, the dealership is encouraging
young local talent.
The De Cubellis
family is confident Jaguar Land Rover Laval will continue to support its
community in the years to come.
The Future of Jaguar Land Rover Laval
Car enthusiasts will be happy to learn the updated
Jaguar XJ full size sedan will roll into the showroom as of October 2015,
followed by the 2016 Jaguar XF sedan. In 2016, the Jaguar line-up will expand with
the addition of the Jaguar XE compact sports sedan and the F-Pace performance crossover.
The dealership now
offers the first model in the Discovery Land Rover range. The new Discovery
Sport offers a unique blend of design, capability and
versatility. It also delivers up to seven-passenger
seating without compromising style or size.
By the end of this year, clients can expect
to see a refreshed Range Rover Evoque. The Range Rover Evoque convertible should arrive by 2016.
New technologies, like diesel engines, will
be introduced into Canada in addition to all of these models.
“Achieving customer satisfaction is our number one
goal,” Renato remarks.
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