Here are some easy, no - or low-cost ways to jumpstart your business in 2013.
Organize – Organize your
work space, your accounting, your ideas, your schedule. Organize your filing
system, your computer desktop and your mail and e-mail systems (set up folders
to organize incoming mail) and last, but not least, learn to organize and
manage your time. Scheduling and organization is crucial for efficiency.
Create a process and cement the
strategy – There’s always a lot of talk about developing a business
strategy, but figuring out your strategy before determining your objectives is
like putting the proverbial cart before the horse. First, determine your sales
targets by developing some long-term objectives and aligning them with the vision
you have for your company in six months, one year, five years, and so on. From there, you can work backwards and
develop a process to achieve those objectives, ensure their relevancy with your
overall strategy, and lock ‘em in. (But don’t be afraid to modify it as you go
along.)
Start small and experiment
– Do you have a great idea that you’re confident about but a little nervous
investing all the money or rolling it out 100<>percentage<>? Test the service or product on
a small segment of your clientele and adjust according to their feedback.
Network – There’s a
reason why there are thousands if not millions of networking groups both on-
and off-line across Canada; they work. Members
of professional networks like the CEDEC Small Business Support Network (SBSN)
can help you stay on track by providing objective input. Knowledge and ideas
are shared; new innovations sometimes spin out of other people’s comments and
insight. People within your network are also great for providing feedback and
you can learn from their mistakes. Contracts, partnerships and joint ventures
might be in the offering and others in your group might be able to introduce
you to someone you've wanted (or needed!) to meet.
Leverage professional expertise
– Maybe you should pick the brain of a fellow retail store owners over coffee
about how they addressed a similar challenge or how they added new life to
their business. Or, offer your accountant a free lunch in exchange for feedback
on a few ideas you've been throwing around. Join a professional on-line
community like LinkedIn and sign up to discussion groups within your industry and
learn what others in your field are up to. Follow professionals in your
industry on Twitter or Facebook. In short, the real or on-line world is
crawling with expertise and, in general, people are more than happy to share
what they know. Professionals can
also provide you with industry benchmarks that you can use to set ambitious yet
feasible targets.
Never stop learning – If
you think about how much a child learns in the run of a day for years on end
it’s pretty astounding. Once we reach adulthood, however, for some reason many
of us have been conditioned to think that we've accomplished some goal, reached
the finish line; “I’m an adult now; I've done all the learning, passed all the
exams. I’m accomplished and finished.” Not true.
Flexing your brain muscles will
keep you sharp into your 90’s and will help you grow your business – but you must actively seek out those
learning opportunities. “Learning is not achieved by chance,” says Kim Wilson,
Development Agent at the Chateauguay Valley Community Learning Centre. “It must
be sought for with ardour and tended to with diligence.” There are many ways
you can learn throughout your career or life. You might take advantage of what
a mentor can teach from their experience; you might take a few after work
classes at an Adult Education Centre; or you might profit from learning offered
by organizations like the CEDEC Small Business Support Network.
Believe in luck – “Luck,” said Roman
politician and philosopher Seneca, “is what happens when preparation meets
opportunity.” More often than not, the concept of superstitious luck has
nothing to do with getting ahead; those who encounter good luck are those who
actively seek out opportunities to win. They’re experimenting with new products
or processes, targeting new markets and capitalizing on the resources they have
in front of them. As Canadian humourist and economist Stephen Leacock said, “I'm a great believer
in luck. And I find the harder I work, the more I have of it.”
The CEDEC Small
Business Support Network can help you directly with three of the above
(networking, leveraging professional expertise, and learning opportunities) and
indirectly with the rest. All you have to do is stop in at one of our
networking sessions or workshops or give us a call to learn more.
Contact the
CEDEC Small Business Support Network at www.cedec.ca/sbsn
or 1.888.641.9912.
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